Training Consultation & Marketing

From the development of high quality products and customized treatments, to spa and retail staff training consultation and marketing support services, which includes innovative packaging design, point-of-sale materials and marketing collateral, IBS is your industry product expert.

EDUCATION & TRAINING

We encourage your staff to take pride in their responsibility as health professionals to share information with their clients about the products that are being used in their treatments. We help change their perception of this role from "sales" to "client education." We emphasize the importance of therapists encouraging clients not to leave their spa experiences behind. We look at your staff as in-house marketing resources.

We make it our first priority to offer on-going product knowledge, share sales and display techniques and create product excitement for your front desk and retail staff.

Boosting Retail Sales

Focusing on retail sales is one of the easiest ways to improve your spa’s profitability. We will work with your staff on selling skills, including scripting and merchandising. We will create sales

performance tools and help you to increase your staff’s motivation through optimized compensation systems and contests. Finally, we will help you investigate additional services and sales opportunities such as cross-selling, up-selling, pre-booking, holiday promotions, retail-service tie-ins, and reminder services.

MARKETING SUPPORT

A strong Marketing Plan starts with thorough customer knowledge. Our Marketing Team will help you uncover your customers’ true needs and wants in order to ensure their satisfaction. Once we’ve worked with you to understand your customers’ expectations, we will help you with a Strategic Plan, which includes Marketing Strategy, Positioning, and Marketing Objectives. Using these elements we will then help you create a truly unique Brand that will set you a part from your competition. Finally we will develop a Promotional Plan that creates maximum exposure.

We will look at the best marketing options for your spa including:

Collateral - brochures, newsletter, fliers, posters

Menu Design - occasion, change of life programs, body contouring, VIP programs

Merchandising - signage, shelf talkers, layout, flow, appearance, positioning, arrangement

Internet - website development, search engine optimization, e-mail campaigns, e-newsletters

Promotions - special events, VIP programs, sponsorships, community events, gift cards, premiums

Advertising - print, direct mail, outdoor, broadcast

Public Relations - press releases, media kits

Our core focus is reaching new customers while growing existing customers.